Comprehensive Communication Services

The Vendor is required to provide comprehensive communication services for include:
- Integrated communications support
• Designated account and project manager
• Work plans and schedules
• Status updates and coordination meetings
- Public relations and media services
• Marketing and advertising campaign development and execution
• Media kit and press materials development
• Ongoing message-specific or issue-based campaigns
• Targeted outreach to local and regional audiences and priority districts
• Distribution of press releases and media advisories
• Facilitation and coordination of media opportunities and interviews
• Media monitoring, tracking, clipping, and analysis
• Media relations and spokesperson training
- Crisis and issues communications
• Rapid-response communications support
• Message development and coordination
• Scenario planning and tabletop exercises
- Equity-centered communications
• Culturally responsive messaging
• Inclusive visual and language standard
• Community co-creation approaches
• Outreach and relationship building with community groups, advocates, stakeholders, businesses, and educational institutions
• Engagement with underserved and historically underrepresented communities, including:
o Research and audience analysis
o Strategic recommendations
o Reporting and evaluation
• Coordination of regular and special events, promotions, and outreach activities
• Translation, transcreation, and multilingual communications support
• Dissemination of information and opportunities through email, advertising, and in-person outreach
• Ongoing collaboration, meetings, and brainstorming with agency communications staff and partners
• Identification and facilitation of new community, business, and agency partnerships
- Social media support
• Support implementation of agency social media communications strategy
• Content development, scheduling, and posting
• Identification and evaluation of new and emerging platforms
• Integration with relevant industry blogs and information sources
• Social media strategic assistance
- Employee and internal communications support
• Strategy development and implementation support
• Toolkits, templates, and internal communications materials
• Web and graphic support
• Internal event planning and management, including logistics and promotion, day of coordination, vendor management, employee coordination
- Brand management and key message development
• Ongoing brand stewardship
• Development and refinement of key messages and talking points
• Alignment of messaging across channels
- Customer focused communications strategies
• Develop and recommend customer-centered communications strategies that align with organizational goals and prioritize clarity, accessibility, and ease of understanding across all channels.
• Conduct audience research and segmentation to identify customer needs, preferences, behaviors, and barriers, and tailor messaging and outreach accordingly.
• Create and refine messaging frameworks, value propositions, and customer journeys that improve awareness, comprehension, and engagement with programs and services.
• Advise on channel selection, timing, and content optimization to ensure customers receive relevant, timely, and actionable information through their preferred platforms.
- Advertising planning and management
• Review existing advertising commitments
• Research and recommend new advertising opportunities
• Coordinate delivery of artwork and materials to outlets
• Manage advertising schedules and placements
• Conduct post-buy analysis and performance evaluation
- Copywriting and editorial services
• Creative direction and copywriting for newsletters, campaigns, and materials
• On-call copyediting and proofreading services
- Website support
• Content creation (writing, graphics, and limited code as needed)
• Content updates and optimization
• Strategic assistance related to mytpu.org and related digital properties.