Tourism Marketing and Advertising Services

The Vendor is required to provide tourism marketing and advertising services for include:
1. Strategic planning
• Develop a comprehensive tourism marketing strategy
• Define target audiences and key markets (e.g., front range visitors)
• Establish brand positioning, messaging, and tone
• Identify key performance indicators (KPIs) and success metrics
• Recommend phased implementation aligned with budget
2. Content development
• Create a content strategy and editorial calendar
• Develop high-quality content such as:
• Photography and short-form video
• Written storytelling (blogs, itineraries, guides)
• Social media content
• Highlight:
• Outdoor recreation (trails, scenic areas)
• Events and seasonal activities
• Local businesses and experiences
• Coordinate with local creatives when feasible
3. Brand and messaging development
• Establish a destination brand identity
• Ensure consistent messaging across all platforms
• Incorporate responsible tourism messaging.