Experiential Marketing Support Services

The Vendor is required to provide full-service experiential marketing firms to provide a variety of services to support the lottery experiential marketing initiatives.
- The ability to assist with the production of social media live events including but not limited to the following: creative file support, content management, digital platform and streaming management, and reporting of relevant data as defined by the Lottery.
- The ability to provide a digital platform to host Lottery social media live events as required by the Lottery.
- Digital content and data of digital platform:
• Develop content in collaboration with the Lottery.
• All digital content and intellectual products created as a result of the awarded contract are property of the Lottery.
• Appropriately brand the social media live events as instructed by the Lottery. All content will be approved by the Lottery in writing prior to use or going live.
• Allow the Lottery to access events to become the consumer-facing host.
• Responsible for the content accuracy for all digital assets unless the content was provided incorrectly by the Lottery.
• Develop creative and production schedules that are mutually agreed upon.
- Each event should require a different mixture of staffing needs and both Brand Ambassadors and Market Managers may not be required at all events.
- Brand Ambassadors and Market Managers must be at least 18 years of age, hold a high school diploma (or equivalency), and able to lift 25 (twenty-five) pounds.
- Responsible for setting up and taking down event elements, including but not limited to tents, tent lights, generators, chairs, tables, and games.