Digital Marketing and Advertising Services

The Vendor is required to provide digital marketing and advertising services for include:
- Strategic marketing and advertising
• Develop a comprehensive digital marketing strategy
• Establish measurable performance goals and KPIs
• Identify target audiences and outreach opportunities
- Blog content - minimum two (2) posts per month
• Minimum 800-1,200 words per article
• SEO-optimized with target keywords, meta descriptions, and proper heading structure
• Relevant to authority programs, available properties, community development, housing, or economic revitalization
• Original, well-researched content - no al-generated filler
• Fully edited and proofread by an in-house editor prior to publication
• Formatted and published to authority website and blog platform
• Accompanied by custom-designed graphics or featured images
• Monthly editorial calendar submitted no later than the 25th of the preceding month
- Daily social media management
• Platform-optimized (correct dimensions, character limits, native formats)
• Scheduled via an approved social media management tool
• Submitted for authority approval via a content calendar no later than 5 business days before posting
• Accompanied by relevant hashtags, captions, and calls to action
• Edited in-house before scheduling-outsourcing of content editing is strictly prohibited
- Property announcements
• Professionally written property description-short form and long form
• Custom-designed announcement graphics formatted for LinkedIn, Facebook, and YouTube thumbnail
• Dedicated posts for Facebook and LinkedIn with appropriate calls to action and contact information
• YouTube video description copy for property tour videos
• Property highlight caption for short-form video content (if provided)
• All announcement content edited in-house and delivered within 48 hours of receiving property details from authority.
- Content creation
• Social media posts (all platforms)
• Promotional graphics and visual assets
• Educational materials about authority programs
• Property spotlights and success stories
• Event promotions
• News releases
• Blog articles
- Website and SEO support
• Website content recommendations
• Search engine optimization (SEO)
• Website performance analysis
• Landing page development recommendations
- Email marketing
• Monthly e-newsletters
• Campaign development and execution
• Email analytics reporting
- Digital advertising (when authorized)
• Google ads
• Facebook advertising
• Instagram advertising
• Retargeting campaigns.