Fatalities PR Media Management Services

The Vendor is required to provide PR and media program has four major elements:
• Public relations outreach
• Development of assets and creative
• Paid media placement and purchasing
• Communications strategy
- Requirement:
• Fatalities program team to create a strategic communications plan for the year.
• Details including the following items:
• Media placement and media relations
• Television, radio, social media and creative production
• Planned and potential press events
• Execute media plan and paid media strategy, which may include the following:
• Television partnerships
• Television/radio buying placement/planning
• Radio partnerships
• Spanish language partnerships
• Social media promotion, potentially including content creation
• Program information development (magazines, trade publications, etc.)
• Monthly and annual media reports, summarizing media coverage of the zero fatalities program both quantitatively and analytically.