Crisis Communication Services

The Vendor is required to provide crisis communications and strategic communications firm to provide crisis communications, media relations, reputation management, and emergency communications support services for the town.
- Crisis communications and strategic communications support services, including but not limited to:
1. Crisis response and media relations
• Respond to media inquiries concerning crisis communications and emergency situations
• Assist with media inquiries on non-crisis matters as requested
• Develop communications strategies to minimize misinformation and reputational risk during crisis situations
• Draft press statements, talking points, media advisories, faqs, and other communications materials for approval by relevant town officials
• Coordinate distribution of media materials to appropriate local, regional, and national media outlets
• Executive messaging support and spokesperson preparation
• Serve as town spokesperson or public information officer support when requested, including evenings and weekends
• Assist with on-site media coordination during emergency or high profile situations
• Support communications coordination across town departments and partner agencies during incidents
2. Social media monitoring and digital communications
• Assist with social media communications during emergency situations, including drafting updates and recommended responses
• Monitor social media activity, public sentiment, and emerging narratives during crisis situations • employ technology and monitoring tools for social listening, misinformation tracking, trend analysis, and issue forecasting
• Recommendations for digital communications response strategies during rapidly evolving situations
3. Crisis preparedness and strategic communications
• Assist with development and refinement of crisis communications protocols and response procedures
• Strategic counsel regarding reputational issues, emerging risks, and sensitive public matters
• Conduct media training, spokesperson coaching, and interview preparation for town representatives as requested
• Assist with scenario planning, tabletop exercises, and communications preparedness activities
• Participate in post incident evaluations and after action communications reviews
• Support stakeholder, employee, partner, and community communications during major incidents or disruptions.