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The Vendor is required to provide comprehensive public relations and marketing support, including, but not limited to:
1. Special events
• Active participation in special event planning processes
• Development and execution of media and publicity plans for each event
• Support for chefs, musicians, talent, and other featured personalities
• Influencer campaigns and digital engagement strategies
• Social media content planning and coordination
• Media documentation, recap reporting, analytics, and coverage tracking
• On site media coordination and support during events, interviews, broadcasts, and press opportunities
• Crisis communication support and rapid response coordination related to public events as requested
2. Tourism
• Development and execution of tourism-focused publicity strategies targeting local, regional, and national media outlets
• Strategic outreach to travel, lifestyle, culinary, entertainment, and tourism media
• Creation of story pitches highlighting city dining, hotels, nightlife, entertainment districts, arts and culture, attractions, and unique visitor experiences
• Development of proactive destination storytelling opportunities that promote city beyond individual events
• Support for tourism campaigns, itineraries, press trips, travel media, bloggers, influencers, and hosted media visits
• Coordination and support for influencer experiences and familiarization tours
• Coordination of tourism related content creation including articles, blog posts, digital assets, and other publicity materials
• assistance with tourism-related announcements, openings, partnerships, and special initiatives
3. The city performing arts center
• Publicity and media relations for performances, productions, community programming, festivals, speaker series, and special engagements
• Outreach to arts journalists, regional media, performing arts publications, and cultural influencers
• Support for season announcements, new partnerships, facility news, and organizational milestones
• On site media coordination for performances, rehearsals, interviews, and special press opportunities.
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