The Vendor is required to provide bus advertising services for include:
- Management of advertising materials
• Exclusive rights to manage the sales and service of exterior advertising space on all revenue service vehicles owned and operated by agency.
• Pay all expenses incurred in implementing the sale of advertising including, but not limited to, the costs of design, production, delivering installation, replacement, and removal.
• Removal of advertising material shall include restoring the vehicle to its original condition.
• Responsible for existing paint damage due to the present condition of the transit vehicles.
- Review and approvals
• All advertising shall be subject to the review and approval by agency.
• Agency approval shall not be unreasonably withheld, except as provided in paragraph 2(d).
• All advertising material is subject to approval by agency prior to installation on agency vehicles.
• Rough sketches, with proposed copy, should be provided for this purpose.
• It should be agreed by all parties that the rights and privileges granted, and the obligations imposed, shall also apply to any new method, type or technique of advertising not contemplated here, but which may be created or developed in the future for advertising use in agency buses.
• If an advertising display opportunity of a unique nature, or as not contemplated here, arises, the details of such opportunity shall be presented, in writing, to the general manager of agency for approval.
- Unsold advertising
• Reserves the right to use any unsold exterior bus advertising space for its exclusive use for any advertising or promotion or purpose it deems to be in the interests of agency.
• Production of any advertising materials for this purpose is the responsibility of agency.
• In the event that offeror has orders for space utilized by agency, offeror may show evidence of the order and agency shall at its sole discretion authorize removal of agency materials within 30 days, or offeror may after 30 days include the value of the space based on approved rates in its monthly calculation of gross advertising revenue as described herein below.
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