Professional Marketing and Advertising Services

The Vendor is required professional marketing and advertising services to manage, sell, and administer advertising and sponsorship opportunities for its facility that includes:
• Indoor digital display boards
• Hardwood floor logo advertisement
• Outdoor electronic marquee signage
• County seeks to:
• Generate sustainable revenue through advertising
• Establish fair and competitive market pricing
• Develop a structured adverting sales program
• Increase visibility for local and regional businesses
• Maintain high-quality, community-appropriate advertising content
• Partner with an experienced firm with proven success in digital signage advertising
• Market Assessment:
• Conduct a fair market analysis for advertising rates in County
• Benchmark pricing against comparable assets (gyms, arenas, schools, municipal facilities, digital billboards)
• Provide recommended rate cards for: Indoor digital screens; Hardwood floor placement; Outdoor marquee placements
• Update pricing annually or as market conditions change (Contract amendment will be required)
• Advertising Sales & Revenue Generation
• Develop and execute a sales strategy targeting local, regional, and national advertisers
• Sell advertising inventory across all digital assets
• Maintain a pipeline of advertisers
• Inventory sold vs. available: Revenue generated and Client retention Sample
• Content Management & Scheduling
• Manage ad placement, rotation, and scheduling
• Ensure compliance with County policies and community standards
• Coordinate ad approvals with County representatives
• Maintain a content calendar for all displays
• Creative & Production Services
• Assist advertisers with ad creation if needed
• Ensure all creative meets technical specifications
• Optimize ads for visibility, clarity, and engagement