Marketing Campaign Services

The Vendor is required to provide marketing agency partners to provide integrated marketing services on an on-call, task order basis.
- Services may include strategy development, creative design, production, media planning and buying, campaign execution, reporting, and related support services.
1. Strategic
• Campaign strategy documents
• Audience segmentation and messaging frameworks
• Media plans and placement schedules
2. Creative and production
• Graphic design files (including editable source files)
• Video, audio, photography, animation, and digital content
• Adapted assets across multiple platforms and formats
• Language-accessible and ADA-compliant materials
3. Media deliverables
• Media placement confirmations
• Proof of performance documentation
• Reconciliation reports and affidavits
• Post-campaign performance summaries
4. Project management and reporting
• Detailed project timelines
• Budget tracking documentation
• Final campaign reports suitable for grant and audit requirements.