Tourism Pass Program Services

The Vendor is required to provide tourism pass program services for include:
1. Pass program administration
• A digital and physical pass system.
• A secure application process for tourism partner applicants and pass holders.
• Pricing models and payment processing solutions.
• Discount or benefit redemption mechanisms at participating partner locations or through a centralized provider.
• Customer service and consumer engagement operations.
2. Partner management and compliance
• Application and onboarding of partner organizations.
• Partner benefit configuration (discounts, experiences, gifts, etc.).
• Reporting, monitoring, and data submission workflows.
• Compliance verification, issue tracking, and audit support.
• Contract or agreement management tools.
3. Technology and integration
• Platform architecture
• Data management, privacy protections, cybersecurity controls, and user authentication.
• Ability to integrate with existing state systems or third-party CRM, ticketing, or fulfillment platforms.
• Scalability for statewide usage and seasonal peaks.
4. Marketing and promotional support
• Creation and distribution of promotional content highlighting tourism state partner attractions.
• Digital marketing analytics and reporting.
• Tracking engagement and usage metrics across the program.
5. Experience and past performance
• Tourism programs.
• Membership or subscription pass systems.
• Public-sector program administration.
• Large-scale marketing or promotional initiatives.
• Case studies, metrics, or references are welcome.
6. Estimated costs and pricing models
• Estimated cost ranges for program development and administration.
• Common pricing structures (one-time, subscription, transaction-based, hybrid).
• Optional service tiers or modular offerings.