Media Strategist Services

The Vendor is required to provide media strategist services shall support city-led marketing campaigns designed to inform, engage, and drive measurable action among targeted audiences.
- Strategic media planning
• Conduct audience and market research specific to city.
• Develop integrated, multi-platform media strategies (including but not limited to TV, radio, digital, social media, SEM, print, ooh, CTV/OTT).
• Prepare comprehensive written media plans outlining:
• Target audience strategy
• Media mix recommendations
• Budget allocations by medium
• Projected reach and frequency
• Performance benchmarks and KPIs aligned to campaign goals and CTAs.
- Media buying and Placement
• Negotiate competitive rates and secure value-added opportunities.
• Leverage established city media relationships to obtain optimal placement and pricing.
• Place, confirm, and document all media orders.
• Maintain full transparency regarding pricing, commissions, and fees.
• Ensure all placements align with approved schedules and specifications.
- Campaign launch, monitoring and optimization
• Launch campaigns in accordance with approved media plans.
• Monitor campaign delivery to ensure proper placement and performance.
• Track relevant metrics including impressions, reach, engagement, CTR, CPC, CPL, conversions, and other agreed-upon KPIs.
• Optimize campaigns in real time to improve efficiency and performance.
• Ensure creative specifications, production timelines, and deadlines are met.
- Multi-department support and capacity
• Demonstrate the capacity to manage multiple campaigns concurrently across various city departments.
• Provide dedicated account management and responsive customer service.
• Meet strict government timelines and reporting requirements.
• Coordinate with the city’s media services office and relevant departments to ensure compliance with city policies and procedures.