Advertising and Media Related Services

The Vendor is required advertising and media related services.
• Creative Services
• Proposers should be able to produce creative and effective campaigns using industry standard tools (preferably Adobe Creative Suite) to include, but not limited to, graphics, print ads, video ads, social media ads, radio commercials, television commercials, and long-format video production.
• Proposers should provide a detailed outline of the firm’s creative process and how the firm engages with its clients throughout this process.
• Proposers should be able to provide all finished services in raw, editable formats upon request from the college Marketing Communications team.
• Proposers should provide examples of relevant creative service campaigns created by Proposer’s creative services team.
• Proposers will provide details on the composition of the creative services team including each individual’s experience and qualifications that will be assigned to the college account.
• Brand Management:
• Proposers should have a strong working knowledge of the college brand and how it is currently positioned within the context of higher education in southeast Texas, as well as within the state of Texas and Louisiana
• Proposers should provide examples of brand management performed for other similar/relevant clients.
• Proposers should be able to provide guidance on brand standards and brand usage to maintain a clear and consistent brand within the market and among other Institutions of Higher Education.
• Proposers will provide details on the composition of the brand management team including each individual’s experience and qualifications that will be assigned to the college account.
• Media Placement & Client Management:
• Proposers should have a strong working knowledge of the Southeast Texas and Southwest Louisiana media agencies.
• Proposers will provide a detailed flight schedule of all media placements secured on behalf of
• Proposers will provide details on the composition of the media placement and client management team including each individual’s experience and qualifications that will be assigned to the college account.