The Vendor is required to provide tourism consulting strategic guidance on state cruise market, serve as a key liaison among international, national, and local cruise stakeholders, and support efforts to enhance visitor experiences, address industry and legislative issues, identify opportunities and challenges, improve resident sentiment, and strengthen coordination between cruise lines, local tour operators, and other industry and community partners.
- Responsible for:
• Keep authority informed of emerging issues, trends, and opportunities impacting state cruise industry and local stakeholders, and provide timely, actionable recommendations.
• Support and monitor cruise industry operations and vessel port calls throughout.
• Serve as the primary liaison among cruise lines, local stakeholders, government agencies, and cruise lines international association (CLIA) representatives, coordinating cruise related initiatives, partnerships, and industry matters.
• Maintain strong relationships with cruise lines and industry stakeholders and conduct regular stakeholder meetings.
• Promote regenerative tourism and culture among cruise lines and travelers.
• Participate in authority -approved cruise industry events and trade shows and attend the annual authority spring tourism update and authority conference.
• Review cruise line marketing campaigns and identify partnership opportunities that align with authority priorities, enhance visitor experiences, and support local businesses.
• Media relations, communications, and crisis communication support as requested by authority to help safeguard state destination brand.
• Organize and host one cruise line familiarization (FAM) trip during the second and third contract periods.
• Promote the sourcing and purchase of local products and services by cruise lines and industry partners, supporting state businesses, strengthening local supply chains, and increasing the economic benefits of cruise tourism for resident communities.
• Recommend and develop innovative partnership opportunities to leverage resources and maximize impact.
• Submit monthly progress reports by the 10th day of the following month.
• All expenses and supporting documentation shall be made available upon authority request and are subject to audit.
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