Marketing, Public Relations and Graphic Arts Services

The Vendor is required to provide marketing, public relations and graphic arts services for include:
- Strategic planning and brand development
• Brand assessment and recommendations
• Marketing strategy development (one time + semi-annual update)
• Communications planning
• Brand positioning and messaging
• Annual communication calendar, updated monthly
- Public relations
• Media outreach and maintenance of media list
• Press release writing and distribution
• Pitch development
• Interview coordination
• Media monitoring
• Executive communications support
- Content development and stakeholder communications
• Press releases
• Content for email distribution
• Articles
• Social media and blog posts
• Newsletters
• Website copy
• Fact sheets
• Case studies
• Success stories
• Marketing collateral
• Speech writing
• Talking points
• Frequently asked questions (FAQS)
- Event marketing:
• Event communications planning
• Media coordination
• Press conferences
• Ground breakings and ribbon cuttings
• Sponsorship communications
• Event publicity
• Promotional materials
- Graphic arts:
• Brochures
• Presentations
• Infographics
• Digital advertisements
• Print advertisements
• Display materials.