Marketing Agency of Record Services

The Vendor is required to provide marketing agency of record services for include:
- Ad campaign
• Strategic planning - analyze media outlet options to determine those most suitable and submit advertising buy recommendations to city.
• Serve as liaison between city and media representative.
• Secure advertising contracts on behalf of city for all ad buys.
• Place ads for billboard, print, radio, digital and TV ad buys; these to be paid directly by city to the media outlet.
• Develop creative concepts to support cross-channel marketing efforts including: traditional, digital, social and experiential activations.
- Graphic design / creative services
• Ad design.
• Ad resizing.
• Develop creative concepts to support cross-channel marketing efforts including: traditional, digital and social.
• Develop all versions of artwork required in the media plan to complete a successful campaign implementation and its results.
• Designs include: print publications, digital ads, billboards (both digital and static), e-newsletters, blogs, website, social media posts, online giveaway posts, trade show stands, trade show backdrops, rack cards, postcards, window decals, brochures, maps, etc.
• Design of different materials, and other elements to maintain brand consistency throughout our digital channels.
• Edits and revisions to the design and copy of current collateral material including guides.
- Public relations
• Proactively identify opportunities for media coverage and schedule interviews to generate positive press coverage of city.
• Develop messaging, draft news releases, monitor and report on story pitches and activities.
• Pitch city to industry news and websites.
• Communications and press release writing.
• Serve as liaison between city and travel writers and influencers, securing contracts to be paid directly by city and coordinate hosted visits.
• Provide monthly reports summarizing media outreach efforts, including copies of pitches, secured interviews, published stories, and earned media coverage.
• Provide a list of media outlets contacted by the agency.