Marketing Services

The Vendor is required to provide marketing services including market research, refinement of marketing objectives and audiences, and development and implementation of a comprehensive five-year marketing plan for breeze public transit services.
- Marketing research, plan and calendars
• Employ similar methodology to build upon the market research conducted in 2025.
• The 2025 marketing benchmark report
• Evaluate the impacts of previous rebranding/marketing efforts.
• Focus areas include: the community’s awareness, perception, and likelihood of using local public transit.
• Present findings from both primary and secondary sources in an annual market research report.
• The annual research report will also provide insights and recommendations for marketing to targeted audiences within each of the three focus areas, ultimately aiming to increase the community’s support for and use of local transit.
- Write a 2027 – 2031 five-year marketing plan
• Present a demographic, geographic, and behavioral situation analysis of the county public transit market, including strengths, weaknesses, opportunities, and threats (SWOT) or Forcefield exercise.
• Corresponding specific, measurable, achievable, relevant, time-bound (smart) marketing objective(s) for each focus area.
• The development of the five-year marketing plan will be executed during the first year of the contract.
- Develop annual marketing calendar
• Apply insights and findings from market research and the consultant’s professional knowledge and expertise to set marketing strategies that correlate to each of the objectives within the five-year marketing plan.
• Assign a timeframe (if applicable) to each strategy, as well as an estimated budget and messaging theme.