Advertising Services

The Vendor is required to provide airport advertising concessions program, including the planning, implementation, operation, maintenance, marketing, and sale of advertising opportunities throughout the airport.
1. Designing, fabricating, and installing advertising displays:
• Undertake the task of designing advertising displays, both physical and digital, that are visually appealing, functional, and strategically located throughout the airport terminal.
• This includes conducting site surveys to identify optimal locations for advertising displays, both physical and digital, that maximize visibility and audience engagement.
• The firm will be responsible for fabricating the advertising displays, both physical and digital, to industry standards, ensuring durability, quality, and compliance with safety regulations.
• Installation of advertising displays, both physical and digital, will be carried out efficiently and professionally, minimizing disruption to airport operations.
• Provide and maintain software access for all digital displays.
• Sufficient staff to ensure immediate repair and replacement of advertisement graphics.
2. Marketing and selling advertising space:
• Develop a comprehensive marketing and sales strategy to attract advertiser and maximize revenue form advertising space within the airport terminal.
• Identifying target markets, developing promotional materials, and actively soliciting potential advertisers through various channels.
• Negotiating contracts and rates with advertisers, ensuring mutually beneficial agreements that meet the needs of both parties.
3. Operating and maintaining advertising displays (physical and digital):
• Responsible for the ongoing operation and maintenance of advertising displays to ensure optimal visibility and performance.
• This includes regular monitoring, cleaning, and repair of advertising displays as needed to address issues such as damage, malfunction, or obsolescence.
• Implement measures to minimize downtime and ensure that advertising displays remain operational at all times to maximize advertising exposure for advertisers.
4. Managing all aspects of advertising concessions:
• Manage all aspects of the advertising program, including billing, collections, and reporting.
• Developing and implementing a comprehensive advertising program aimed at enhancing advertising efficiency, reducing visual clutter, creatively capturing the cultural essence and quality of life in state, and fostering a distinct and favorable impression among travelers to the region.
• Firm shall be responsible for invoicing advertisers, tracking payments, and managing accounts receivable to ensure timely and accurate revenue collection.
• The firm shall identify, develop, and implement innovative digital advertising and sponsorship opportunities that enhance the passenger experience while maximizing non-aeronautical revenue.
• Solutions may include, but are not limited to:
• Digital advertising displays;
• Upgraded flight information display systems (fids) with integrated advertising capabilities;
• Digital displays at airline ticket counters and common use areas;
• Charging stations with integrated advertising or sponsorhip opportunities;
• Interactive passenger information kiosks:
• Digital video walls;
• Smart wayfinding displays;
• Experiential or sponsored passenger amenities; and
• Other emerging advertising technologies that create additional advertising, sponsorship, or revenue generating opportunities.
5. Identification and implementation of innovative advertising and revenue opportunities:
• Geofence marketing and location-based advertising.
• Search engine optimization (SEO).
• Print media.
• Sponsorship opportunities.
• Website advertising.
• Social media and television campaigns.
• Digital and interactive advertising technologies.
• Passenger engagement platforms and experiential marketing opportunities.