Marketing and Graphic Design Services

The vendor is required to provide marketing and graphic design services, including advertising strategy, media planning and buying, creative design, content creation, and influencer engagement, in support of airport.
- Strategic planning and account leadership
• Serve as the primary strategic marketing partner and central point of coordination.
• Develop an annual marketing and communications plan aligned to priorities.
• Provide campaign strategy, messaging frameworks, and channel recommendations.
• Lead quarterly planning sessions and ongoing optimization discussions.
• Coordinate across internal stakeholders and external partners as needed.
- Creative development and design
• Develop creative concepts and executions across digital, print, out-of-home, broadcast, social, and in-terminal environments.
• Ensure all creative aligns with brand standards and accessibility requirements.
• Produce creative assets at scale, including static, motion, and video formats.
• Refresh and evolve creative to maintain relevance and effectiveness.
- Content creation
• Plan and produce original content that supports awareness, engagement, and revenue goals.
• Develop editorial calendars and content themes.
• Produce photography, video, copywriting, and storytelling assets.
• Support real-time, event-based, and seasonal content needs.
- Media planning, buying and optimization
• Develop integrated media plans aligned to campaign objectives and target audiences.
• Execute media buys across paid social, display, programmatic, search, CTV/OTT, audio, out-of-home, and other relevant channels.
• Optimize media performance through testing, pacing, and creative rotation.
• Coordinate airport-owned, partner, and third-party media placements where applicable.
- Influencer strategy and activation
• Identify, vet, and manage influencers aligned to campaign objectives and brand values.
• Develop influencer concepts, briefs, and content guidelines.
• Coordinate content production, approvals, and usage rights.
• Support amplification of influencer content through paid media.
- Digital and interactive support
• Support campaign microsites, landing pages, and digital experiences.
• Provide creative and UX support for interactive elements.
• Develop assets for digital signage and emerging platforms.
• Coordinate with city it or external vendors as required.
- Reporting, analytics and insights
• Provide transparent performance reporting tied to contract goals.
• Deliver monthly dashboards and campaign-level reporting.
• Conduct post-campaign analysis and insights reviews.
• Recommend optimizations and improvements based on performance data.