Community Safety Payroll Tax Communication Strategy Services

The Vendor is required to provide community safety payroll tax (CSPT) communication strategy will ensure community members 1) know about CSPT-funded programs and the results they deliver; 2) see value in their investment; 3) can clearly connect CSPT to safer neighborhoods and better services; and 4) will want to continue funding CSPT.
- Community understanding
• Multi-pronged qualitative and quantitative research using focus groups, targeted stakeholder engagement, and market research to build an overarching communications strategy and messaging for CSPT.
- Market research and analysis
• Conduct market research and audience analysis to identify who we need to reach, summarize what they care about, and outline how to communicate with them effectively.
• This analysis includes a market research report and targeting tools that can be used to directly inform message development, channel strategy, content creation, event planning, and advertising.
- Creative development
• CSPT branding
• Internal messaging
• Core program stories and messaging framework
• Website content
• Social content
• Videos
• Printed materials
• Photography
• Portable event outreach kit
- Multi-channel communications and advertising
• Earned media strategy and implementation plan to generate coverage
• Paid advertising strategy and media schedule that includes platform-specific strategies by audience.
• Real-time advertising analytics dashboard showing advertising campaign effectiveness from launch through completion, which staff can access to see progress and insights.