A government agency in Florida issued “Marketing Services” (RFP). Solicitation MKTG-2517 closed on August 21, 2026. Eligibility: Only for USA Organization. Submissions via Online Portal.
The Vendor is required to provide advertising and marketing agencies to deliver comprehensive advertising, marketing, communications, and advertising sales services.
- Demonstrate capacity to leverage modern marketing tools, including:
• Digital platform expansion and targeted advertising
• Centralized rider information hub development and management
• Interactive rider tools (trip planning, real‑time updates, customer engagement)
• Integration with intelligent transportation systems (its) and mobile‑first strategies
- Required services include, but are not limited to:
• Strategic marketing and advertising planning, including an annual marketing and ridership growth plan
• Development and execution of integrated advertising campaigns
• Brand development and management
• Public and media relations support
• Community outreach and stakeholder engagement, including tdm strategies
• Advertising production, testing, and evaluation
• Media planning and buying across traditional and digital channels
• Digital platform and rider information hub management
• Performance tracking, analytics, and kpi‑based evaluation tied to ridership outcomes
• Advertising sales and sponsorship development
• Continuous improvement based on data and customer feedback
- Annual marketing review and strategic plan
• Brand strategy, research, and organizational alignment
• Marketing strategy, advertising, creative services & media management
• Digital platforms, website, its tools & technology integration
• Public relations, media relations & community engagement
• Events, social media strategy & emerging technologies.
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Quick answers about deadlines, eligibility and submission for this solicitation.
No. This opportunity (MKTG-2517) closed on August 21, 2026. See similar open RFPs below.
A government agency in Florida. The buyer's contact and submission details are in the solicitation documents.
Only for USA Organization.
Submissions are accepted via Online Portal. Follow the instructions in the solicitation documents.
Estimated budget: $42,400,000. Contract term: 1 year.
Questions and inquiries must be submitted by August 7, 2026.
Yes. After purchase, with a subscription or during a free trial, the RFPPlanet AI Assistant answers questions sourced from this RFP’s documents, such as requirements, evaluation criteria and key dates.
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