Marketing Services

The Vendor is required to provide advertising and marketing agencies to deliver comprehensive advertising, marketing, communications, and advertising sales services.
- Demonstrate capacity to leverage modern marketing tools, including:
• Digital platform expansion and targeted advertising
• Centralized rider information hub development and management
• Interactive rider tools (trip planning, real‑time updates, customer engagement)
• Integration with intelligent transportation systems (its) and mobile‑first strategies
- Required services include, but are not limited to:
• Strategic marketing and advertising planning, including an annual marketing and ridership growth plan
• Development and execution of integrated advertising campaigns
• Brand development and management
• Public and media relations support
• Community outreach and stakeholder engagement, including tdm strategies
• Advertising production, testing, and evaluation
• Media planning and buying across traditional and digital channels
• Digital platform and rider information hub management
• Performance tracking, analytics, and kpi‑based evaluation tied to ridership outcomes
• Advertising sales and sponsorship development
• Continuous improvement based on data and customer feedback
- Annual marketing review and strategic plan
• Brand strategy, research, and organizational alignment
• Marketing strategy, advertising, creative services & media management
• Digital platforms, website, its tools & technology integration
• Public relations, media relations & community engagement
• Events, social media strategy & emerging technologies.