Strategic Planning Consultant Services

The Vendor is required to provide strategic plan that will guide the organization's priorities, investments, and initiatives over the next three to five years.
- Requirement:
• Review existing organizational documents, including the current strategic plan, annual reports, marketing and communications plans, existing research and visitor data, including resident sentiment study and economic impact reports, and organizational policies and governance document, including existing organizational succession plans.
• Conduct a comprehensive environmental scan that evaluates:
• Tourism and hospitality trends
• Economic conditions
• Competitive destinations
• Workforce and industry challenges
• Community challenges and priorities
• Emerging opportunities impacting county
• Facilitate stakeholder engagement through interviews, focus groups, workshops, surveys, or other methods, including the board of directors, staff, tourism industry partners, municipal and county leaders, and community stakeholders and residents
• Assess resident sentiment regarding tourism and identify opportunities to strengthen community engagement and support for the visitor economy, including combatting nimby attitudes.
• Evaluate agency alignment with program standards and destination management best practices.
• Facilitate strategic planning sessions with the board of directors and staff to:
• Reaffirm or refine organizational vision, mission, and values
• Identify strategic priorities
• Establish measurable goals and objectives
• Define organizational success metrics
• Develop recommendations that advance:
• Destination stewardship
• Community vitality
• Sustainable tourism growth
• Visitor experience enhancement
• Workforce and industry support
• Organizational excellence
• Sustainable funding
• Advocacy and stakeholder engagement
• Create an implementation framework that includes priority actions, timelines, responsible parties, key performance indicators (KPIs), and annual measurement and reporting recommendations.
• Present draft and final strategic plan recommendations to the board of directors.