Marketing and Public Relations Services

The Vendor is required to provide marketing and public relations services for include:
- Strategic planning
• Enrollment marketing strategy
• Audience segmentation
• Recruitment planning
• Messaging development
• Campaign planning and optimization
- Creative development
• Digital advertising creative
• Search advertising creative
• Display advertising creative
• Print advertising
• Direct mail concepts and materials
• Open house promotional materials
• Reconnect promotional materials
• Workforce and micro credential recruitment materials
- Media planning and buying
• Media strategy recommendations
• Media planning and placement
• Advertising purchasing and management
• Campaign optimization throughout the year
• Performance monitoring
• Search advertising
• Display advertising
• Direct mail
• Outdoor advertising
• Local print publications
- Reporting and analytics
• Campaign performance
• Lead generation
• Cost per lead
• Cost per application
• Recommendations for improvement.