Marketing Agency of Record Services

The Vendor is required to provide marketing agency of record services for include:
• Strategy and high-level media planning and placement
• Paid social media content, creative, graphics, and copy
• Spanish-language website content
• Conferences, festivals, and trade events
• Activations and experiential marketing
• Out-of-home: billboards and placements
• Print and digital publications
• Influencer marketing
• PR and media relations
• Programmatic and digital media
• Data collection, attribution, and reporting
• Production for all media placement including but not limited to TV/radio.