Strategic Communications and Media Buying Agency Services

The Vendor is required to provide strategic communications/media buying services, which over the course of the three-year cycle will include conducting formative research to develop campaign goals, including key audiences and intended outcomes, planning, buying/monitoring media placements, campaign toolkit development, and performing evaluation services.
- Requirement:
• Development of a campaign plan inclusive of the campaign goals and scope, guidance on effective media placements, and strategies based on target audience/demographic
• Design of campaign assets that feature culturally appropriate messages and imagery in alignment with identified campaign outcomes
• Marketing and communications department to develop a campaign dissemination plan, including distribution channels and timelines
• Executing the media buy (i.e. Negotiating placements/rates, securing added value, trafficking of creative materials, invoicing/paying for media placements and reconciling placements to invoices, monitoring outlets for accurate placement, and adjusting placements as needed based on campaign metrics).
• Adjusting media placements, as necessary, based on outcomes of monthly evaluation report results
• Campaign evaluation report describing dissemination strategies, reach, and other tracked metrics and outcomes.