Anti-Stigma Marketing Campaign Services

The Vendor is required to provide anti-stigma marketing campaign services for include:
• Create a marketing strategy and put this strategy into action to develop a successful marketing campaign
• Implement already existing marketing materials via online digital display ads and social media to assist with educating the public and destigmatizing medications for opioid use disorder (MOUD)
• Create a billboard advertisement using current campaign images and themes.
• Create signage for four statue pedestals using current campaign images and themes.
• Signs should educate the public and increase awareness about the benefits of MOUD.
• Maintain, update, and expand the current MOUD workforce website, including diagnosing and resolving any technical issues to ensure full platform functionality
• Regularly communicate with the authority and provide frequent reports and presentations on various advertising options
• Create and submit an itemized budget and narrative budget justification
• All materials created through this award, including the website domain and associated materials will be the property of the department upon completion of the agreement.