Digital Marketing Services

The Vendor is required to provide a digital marketing partner to provide the following services:
• Ability to recommend customized strategy, target audiences, tactics and platforms, and to make adjustments as needed during campaigns for optimization.
• Be on the leading edge of digital marketing as platforms, trends, and audience behavior evolve and make recommendations to ensure is always using the best possible digital marketing mix and platforms for its objectives and revenue goals.
• Research and recommend optimal campaign approach and media allocation based on the target audience, campaign goals and budget. Identify KPIs.
• Google tag manager
• Meta campaigns
• Google campaigns
• Campaigns on other platforms
• Analytics and reporting
• Responsiveness.