The Vendor is required to provide services of a qualified marketing firm to plan, coordinate, implement and administer a marketing campaign.
• The campaign will educate and motivate district residents, citing associated benefits to a community that is supported by all residents of the district, not just families of its students.
• The marketing firm must have experience managing highly recognized brand names, possess excellent creative development skills, provide high quality results in a cost effective manner, work willingly with the district as a non-exclusive contractor, and recognize and accept that the district has internal marketing capabilities that will be implemented from time to time.
• The estimated budget is up to $433,000 annually.
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