The Vendor is required to provide connected TV (CTV) digital media buying and planning service firm to develop and execute comprehensive media planning and buying campaigns for CTV that drive conversions for undergraduate and graduate recruitment, both nationally and internationally; image and brand awareness; alumni relations and development; and other assignments as needed.
• Account management
• Strategic media planning
• Media negotiation and placement
• Placement verification
• Post-buy analysis, billing, and reconciliation services.
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