Media Relation Services

Marketing and Communication Consulting Services in strategizing and developing a media plan, and various consulting services.
- Promotional and Branded Materials
• Fridge magnets
• Table throws
• Stand-up banners
• Yard signs
• Vehicle wraps
- Digital/Social
• Social media and e-blast content
- Public Messaging & PR
• PR messaging statements
• Messaging guidance documents (talking points)
- Activity may include (but is not limited to):
• Brand stewardship: ensuring proper and consistent use of the brand (visual identity, tone, messaging) across all touchpoints, both offline (print, signage, promotional items) and online (digital newsletter, social)
• Strategic brand integration: identifying and maximizing opportunities to incorporate brand elements across marketing efforts, with awareness of channel-specific considerations (e.g., social media, print, signage) to extend reach and visibility
• Content consolidation from multiple internal contributors (Policy Analysts, Community Liaisons, Community Relations Manager)
• Vendor coordination (designers, print vendors) and asset handoff
• Print specs management
• Cross-functional coordination across council office staff and external vendors
• Multi-format adaptation (same content reformatted for print, digital, social)
• Devise, launch, and execute value-added, cost-effective marketing strategies.
• Strategize and place media campaigns that positively impact engagement.
• Raise awareness within the targeted audience to help drive positive Call to Actions
• Assisting in the coordination of large-scale projects and initiatives based upon the office voice, vision and strategy.
• Being able to suggest and help clearly communicate strategic initiatives, programs and priorities (visually) in a way that residents can easily understand and engage with.
• Ability to be physically present at major district programs, noting opportunities for future messaging or outreach and providing feedback to the council office based on what they observe.
• Creative collaboration and strategic insight: providing input on layout, brand integration, messaging, process improvements, and timeline that add value beyond execution alone.