The vendor is required to provide to develop, implement and manage a marketing recruitment plan and student search to meet institutional enrollment objectives for in and out of state undergraduate/graduate/transfer students.
- General requirements:
• Increasing the number of prospective students through data-driven search campaigns that incorporate name buys and target diverse student populations across different platforms.
• Maximizing the use of slate customer relationship management (CRM) by utilizing advanced integration and support for seamless tracking and communication with applicants from various application platforms
• Improving the applicant experience by leveraging slate CRM'S advanced features to personalize communications, manage leads across multiple application platforms, and enhance the overall admissions process.
• Supporting agency in reaching its enrollment goals for diverse and high-achieving students through effective multi-channel recruitment strategies.
• Comply with all aspects of the family education rights and privacy act (FERPA)
- Data-driven student search campaigns
• Develop and implement targeted search campaigns utilizing name buys and multi-channel outreach that engage prospective undergraduate, graduate, and transfer students.
• These campaigns should be seamlessly integrated into slate CRMC, utilizing its segmentation and lead tracking capabilities.
• Utilize demographic data from name buys and historical enrollment data to strategically identify key student segments aligned with agency enrollment priorities.
• Ensure a cohesive communication strategy across multiple application platforms (common app, black common app, and agency web application), ensuring all inquiries and applicants are managed effectively through slate.
- Slate CRM, customization, and optimization
• design and execute recruitment strategies fully integrated into slate CRM, ensuring seamless lead management and communication workflows across the common app, black common app, and agency web application platforms.
• Customize slate CRMC workflows to accommodate application data integration from multiple sources, including ensuring proper data flow and communication triggers for students applying via different platforms.
• Provide comprehensive slate CRMC training and ongoing support to admissions staff, focusing on advanced features like automated segmentation, trigger-based communication flows, and real-time applicant tracking from multiple platforms.
• Implement slate's dynamic messaging capabilities to create personalized communication streams for students applying through the common app, black common app, and agency web app, tailoring messages based on platform and application status.
- Multi-channel communication and engagement strategies
• Develop multi-channel communication strategies that are fully integrated within slate, providing consistent and personalized outreach via email, SMS, direct mail, and social media, aligned with the specific application platform used by the student.
• Implement platform-specific communication workflows in slate, ensuring tailored outreach to students based on whether they applied via the common app, black common app, or agency web application.
• Communications will be dynamically adjusted based on application stage and engagement levels.
• Utilize slate's engagement scoring features to prioritize leads and applicants, allowing for effective lead nurturing and follow-up communication.
• This approach will ensure timely and relevant interactions with prospective students based on their platform and level of engagement.
- Coordination of application platforms:
• Ensure seamless integration of data from the common app, black common app, and agency web app into slate, including the creation of automated workflows to track and communicate with applicants from each platform.
• Provide real-time tracking of applications across all platforms, utilizing slate's reporting and analytics tools to ensure consistent applicant experience and effective data management.
• Manage automated communications triggered by actions across these platforms (e.g., application submission, incomplete application reminders, interview invitations), ensuring that each platform's applicants receive relevant and timely communications.
- Contract Period/Term: 2 years