The Vendor is required to provide to develop and execute a comprehensive outreach, marketing, and fulfillment strategy for the opportunity pass program.
- Provide for community engagement, street team deployment, marketing initiatives, digital promotion, and performance tracking to increase sign-ups and program awareness among eligible riders.
- Community Outreach and Street Team Management
• Recruit, train, manage, and deploy street teams and canvassing teams to engage eligible riders and increase opportunity pass sign-ups.
• Develop a canvassing strategy to reach high-traffic areas, such as transit hubs, schools, community centers, and special events.
• Coordinate with youth ambassadors, community organizations, and local businesses to distribute information and assist with and complete new opportunity pass sign-ups.
• Youth-run training on the program.
• Hiring and outreach material creation, specifically language overviewed by youth to ensure language accessibility.
• Canvassing and community outreach collaboration with ride and the youth ambassador team to ensure coordinated efforts.
• Especially as it relates to existing mobile sign-up team and systems.
- Marketing and digital promotion
1) Creative content development:
• Design and produce branded marketing materials, social media content, and digital ads to promote the opportunity pass.
• Develop a professional promotional video featuring community youth ambassadors, local influencers, and opportunity pass success stories.
2) Boosted social media campaigns:
• Execute paid digital ad campaigns on platforms that reach the target audience such as Facebook, Instagram, TikTok, and YouTube to drive signups.
• Monitor engagement and optimize campaign performance based on audience behavior.
3) Local media partnerships:
• Work with local media outlets to place features and editorial coverage about the program.
4) Youth run creative development.
• Ensure that concepts are youth-created, storyboarded, and language.
• A coordinated materials distribution calendar which includes the youth ambassador’s distribution schedule as they continue to put out their own work.
- Distribution of opportunity pass marketing materials
1) Materials inventory & distribution:
• Utilize any existing marketing materials and order new prints as needed.
• Request existing marketing materials (rack cards) as needed.
• Order, print, and distribute opportunity pass materials promotional items efficiently, as needed.
• Coordinate distribution to community partners.
- Analytics and reporting
1) Monitor and report on key performance indicators (KPIS) such as:
• Sign-up numbers before, during, and after outreach campaigns.
• Engagement rates from street teams and digital ads.
• Effectiveness of media partnerships and promotions.
2) Provide monthly reports summarizing campaign impact and recommendations for improvement.
3) Adjust marketing and outreach strategies based on data.
- Questions/Inquires Deadline: May 5, 2025