The Vendor is required to provide to retain a public relations company that has worked on successful campaigns involving the passage of government initiatives.
- The objective is two-fold: 1) maximize citizen input by seeking and gathering feedback through public meetings, forums, and town hall type events; and 2) educate voters about the bond issue when the project list is finalized.
- A general obligation bond, or go bond, is a common financing tool local and state governments use to fund certain projects – usually large capital improvements like roads, bridges, flood control, parks and public buildings.
- Community feedback has already begun, starting with a citizen survey conducted in q1 2024 and subsequent micro surveys continuing into the spring of 2025.
- The feedback gathering process will continue through October 2025.
- The public education process has also already begun and will continue through the election in April 2026.
- Gathering meaningful public input will be instrumental in a successful vote of the people.
- Keep the community engaged throughout the process of formulating the bond package.
- Coordinate at least three or more informational community meetings
- Develop and execute a public relations and marketing campaign via internet, direct mail, social media, video, radio, and billboard.
- Develop a logo for the 2026 build our future city go bond election
- Design and distribute publications including flyers, bond brochures, postcards, etc.
- Engage local news media with fact sheets and positive story ideas.
- Press releases will be distributed through the city’s communications director.
- Create a website specific to the 2026 go bond as a resource for citizens to find all information relative to the bond, including but not limited to; videos, contextual articles, graphic illustrations, interactive mapping, etc.
- Other actions deemed appropriate to meet the educational and promotional objectives of the bond campaign.
- Contract Period/Term: 4 years
- Questions/Inquires Deadline: June 27, 2025
