Website Rebrand and Redesign Services

The vendor is required to provide website rebrand and redesign to conduct a brand assessment of the College, develop and recommend a rebranded marketing and communications strategy and assist the College with creating an implementation plan to guide execution.
- The brand initiative should be used to design, build and deploy a new website aligned with the branding initiative.
- The goal is to create a cohesive, innovative brand aligned with the college’s strategic priorities that presents a modern, user-friendly digital platform that effectively conveys college leadership role in workforce and economic development for county, communicates college mission, appeals and engages diverse audiences, and foster collaboration with external stakeholders.
- A redesign proposal should address all these issues, providing a user-friendly, student-focused and clearly organized digital platform that is easy-to-use and navigate for students, perspective students and the public find information about the College’s academics programs and student services and complete registration.
- The site must be compatible with mobile devices and easily integrated with social engagement and sharing tools
- Take advantage of adaptive/responsive technology to support the use of various display devices, including mobile platforms.
- Provide a structure for content management, as well as a means for content approval prior to posting to the website that can be configured by the level of permission assigned to a content contributor; non-technical staff from the college must be able to easily maintain the content of the database through the content management system; the content approval system shall require approval before updates are live on the site.
-The website will be browser independent.
- Implementation of appropriate site and database security protocols.
- Consistent branding that conveys the college’s mission and goals.
- The website will conform to the act compliance standards as outlined in the federal guidelines.
- The website will support RSS feeds.
- The website will allow for video.
- The website will allow for extended searches and filtering.
- The vendor will propose any additional hardware/software needs, as well as system requirements, and human resources needed.
- The vendor’s proposal will include training, which allows college staff to undertake basic maintenance and modification of site pages; vendor will explain in detail the training plan for college.
- Development of a dynamic site map template.
- Allows for creation of user-friendly, customizable forms with the capability of adding attachments and the ability to send confirmation to user.
- Website will conform to current web standards.
- Website will be on a platform that integrates well with other college software.
- Website content and design will become the property of college.

- Contract Period/Term: 1 year